All my tours vs Bokun: which fits a solo guide? (2026)
Short answer
Bokun's free plan is a channel manager for Viator, not a real booking page — the website booking widget needs the $49/month Start plan. All my tours' page is free with no commission at all, but Bokun (owned by Tripadvisor) has native Viator integration and payment processing All my tours doesn't. Below: real pricing, what Bokun's free tier actually includes, and when the Viator connection is worth paying for.
Who this is for: Solo guides deciding whether Bokun's Viator integration is worth its fee.
Bokun is a Tripadvisor company, and its strongest feature is native Viator integration — bookings through Viator carry 0% Bokun fee on every paid tier. All my tours has no OTA connection at all; every booking on it is direct. If most of your volume already comes through Viator, Bokun's ecosystem fit is real. If you're trying to build a direct channel instead of leaning further into Viator, that same fit works against you.
Pricing, side by side
| Bokun Free | Bokun Start | Bokun Plus | Bokun Premium | All my tours | |
|---|---|---|---|---|---|
| Monthly cost | $0 | $49 | $149 | $499 | $0 (free during early access) |
| Fee, direct online booking | — (no booking widget on Free) | 1.5% | 1.25% | 1% | 0% |
| Fee, Viator & offline bookings | 0% | 0% | 0% | 0% | Not applicable |
| Booking widget for your own site | No — Free is a channel manager only | Yes | Yes | Yes | Yes, always |
| Trial | — | 14 days free | 14 days free | 14 days free | Free during early access, no trial clock |
The Free plan is a trap for a solo guide comparing it to a real booking page: it's built for syncing availability to Viator and other marketplaces, and doesn't include the website booking widget at all — that requires Start at $49/month, confirmed absent from Bokun's pricing page and documentation. Bokun also doesn't publish the commission it takes on partner-channel bookings beyond Viator — only a sales quote settles that number.
Feature comparison
| Bokun (Start and up) | All my tours | |
|---|---|---|
| Booking page | Yes, from Start ($49/mo) | Yes, free, at your own allmytours.com/<your-name> |
| Private (request-and-approve) tours | Yes | Yes |
| Public/fixed-departure tours | Yes | Yes, including free walking tours |
| Two-way Google Calendar sync | Available | Yes, built in |
| Automatic review requests | Not a core feature | Yes, built in |
| Native Viator integration, 0% fee | Yes | No — no OTA connection at all |
| Payments/deposits | Yes, built in | Not yet — you settle with the traveller directly |
| Setup complexity | Reported as time-consuming to configure; user reviews describe support delays | Around twenty minutes |
| Migration away | Described by users as "a major task" once embedded | Not applicable — you're starting fresh |
Who Bokun is actually better for
If Viator is already a real slice of your bookings, Bokun's 0% fee on that channel and native sync are doing genuine work — you'd be paying $49+/month for something a plain booking page can't do at all: keeping your Viator listing and your own calendar in sync automatically. It also already handles payments, which All my tours doesn't.
Worth knowing before you commit either way: Bokun's own users report the setup as time-consuming and support as slow to respond, and describe migrating away as "a major task" once you're embedded — not a Viator-specific complaint, a general one about the platform's complexity. That's not a reason to avoid it if you need the Viator connection; it's a reason to budget real setup time.
How to decide
- Is Viator a real, current source of your bookings — not just a "someday" plan? If yes, Bokun's 0% Viator fee and native sync are worth the $49+/month.
- Do you want the platform to collect payment for you? Bokun does. All my tours doesn't yet.
- Are your bookings mostly direct — your own page, socials, word of mouth — with Viator marginal or absent? Then Bokun's core advantage doesn't apply to you, and its Free plan won't even give you a real booking page. A free direct-booking tool with no fee covers the actual job.
For the fuller field of Bokun alternatives, see Bokun alternatives for solo guides.
Frequently asked questions
Is Bokun's free plan actually free to use as my booking page?
No — the Free plan is a channel manager for syncing availability to Viator and other marketplaces. The website booking widget, the part that actually functions as your page, requires the Start plan at $49/month.
Does Bokun really charge nothing on Viator bookings?
On every paid Bokun tier, yes — 0% Bokun fee on Viator and offline bookings, per Bokun's own pricing page. Viator's own commission (charged separately by Viator, not Bokun) still applies to those bookings.
Is All my tours a good fit if I sell mostly through Viator?
Not really — All my tours has no OTA connection of any kind, so it can't sync availability or receive bookings from Viator. If Viator is central to your business, Bokun's native integration solves a problem All my tours doesn't address.
Why do people say Bokun is hard to leave once you're on it?
User reviews describe the setup — pricing catalogs, availability rules, channel connections — as involved enough that unwinding it later is "a major task." It's a general platform-complexity complaint, not specific to any one feature.
